Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Smartphone Merek Samsung Melalui Brand Image Sebagai  Mediasi(Studi Pada Mahasiswa Fakultas Ekonomi & Bisnis Di Uniyap 2020). Reliability: Jurnal Ilmu Manajemen, [S. l.], v. 1, n. 3, p. 176–190, 2024. DOI: 10.55098/pf1mg379. Disponível em: https://journal.feb-uniyap.id/index.php/rjim/article/view/48.. Acesso em: 27 mar. 2026.