Peran Word of Mouth dan Inluencer dalam KOL (Key Opinion Leader) pada E-Commerce Tiktok Shop terhadap Keputusan Pembelian Generasi Z (Studi Kasus Mahasiswa di Universitas Yapis Papua). Reliability: Jurnal Ilmu Manajemen, [S. l.], v. 1, n. 2, p. 59–70, 2023. DOI: 10.55098/r8vdgr73. Disponível em: https://journal.feb-uniyap.id/index.php/rjim/article/view/1.. Acesso em: 27 mar. 2026.