Peran Word of Mouth dan Inluencer dalam KOL (Key Opinion Leader) pada E-Commerce Tiktok Shop terhadap Keputusan Pembelian Generasi Z (Studi Kasus Mahasiswa di Universitas Yapis Papua). rjim [Internet]. 2023 Oct. 30 [cited 2026 Mar. 27];1(2):59-70. Available from: https://journal.feb-uniyap.id/index.php/rjim/article/view/1