Pengaruh Citra Merek Terhadap Keputusan Pembelian Skintific yang di Mediasi oleh Word Of Mouth (WOM). rjim [Internet]. 2023 Oct. 30 [cited 2026 Mar. 27];1(2):113-22. Available from: https://journal.feb-uniyap.id/index.php/rjim/article/view/51